EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push
Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.
The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.
Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.
The move isn’t without precedent; Google acquired JotSpot in 2006 and rebranded it as Google Sites in 2008. In 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voice in 2009.