Cadbury jubilant after winning round one of battle for the right to use the colour purple | This is Money
It’s a corporate plot that would have had Willy Wonka choking on one of his gobstoppers and would surely have delighted arch-rival Arthur Slugworth.
But the assault on the Cadbury brand by its fiercest competitor, Nestle, has been something even more fundamental than a stolen recipe for longer-lasting sweets.
For three years it has been embroiled in a bitter battle after the Swiss giant asked British officials to revoke Cadbury’s trademark rights to the purple colour used on its packaging.
