Ed Parnell's Cunning Plan

I been here and there with receding hair…

Cadbury jubilant after winning round one of battle for the right to use the colour purple | This is Money

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It’s a corporate plot that would have had Willy Wonka choking on one of his gobstoppers and would surely have delighted arch-rival Arthur Slugworth.

But the assault on the Cadbury brand by its fiercest competitor, Nestle, has been something even more fundamental than a stolen recipe for longer-lasting sweets.

For three years it has been embroiled in a bitter battle after the Swiss giant asked British officials to revoke Cadbury’s trademark rights to the purple colour used on its packaging.

via Cadbury jubilant after winning round one of battle for the right to use the colour purple | This is Money.

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Written by edparnell

November 14, 2011 at 3:52 am

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