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People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | TechCrunch

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It may come as no surprise, but Americans are watching more and more online video. In fact, they’re practically jonesin’ for it. According to comScore’s numbers, 182 million Americans watched online video content in September (for an average of 19.5 hours per viewer), while the U.S. video audience tallied a total of 39.8 billion video views. But what may be a bit more surprising is the extent to which people are now watching their video on tablets.

Ooyala, the provider of online video technology and services just released its first quarterly review, which you can find here. While the data is skewed slightly as it only takes into account those who actually watch online video, as comScore’s numbers show, at least in the U.S., there are more than a few watching online video. And Ooyala’s data set, too, is considerable, as the platform handles more than 1 billion analytics pings per day — revealing the global viewing behavior of 100 million monthly unique users.

via People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | TechCrunch.

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Written by edparnell

November 14, 2011 at 9:22 am

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