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Justin Timberlake’s ’20/20′ Tour: How the Star Got Cornered by Live Nation Deal

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The seemingly flawless rollout of Justin Timberlake’s new album, The 20/20 Experience, which sold 968,000 copies during its first week of release, has confounded many in the music business. After all, it wasn’t long ago — June 2011, to be exact — that the 32-year-old singer declared in Playboy, “Music is not my focus right now,” shortly after telling Vanity Fair: “I wouldn’t say I’m not going to put out another [album]. I would say that would be a bad bet, if you were betting.”

One entity that was putting money on the former ‘N Syncer’s musical future: Live Nation. In 2008, the concert industry giant entered the business of Timberlake when it acquired Signatures, a leading merchandising company that counts the pop star among its exclusive licenses. Months later, it announced a multiyear agreement to feature 901, the premium tequila brand Timberlake launched, as the official tequila of Live Nation venues.

via Justin Timberlake’s ’20/20′ Tour: How the Star Got Cornered by Live Nation Deal.


Written by edparnell

March 29, 2013 at 9:12 am

Posted in Music, Products

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