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Ford Ad Mockups Lead To Firings At JWT In India

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The ad agency responsible for the Ford ad mock-ups that caused an uproar last week has fired some of the employees involved.

The website Ads of the World reportedly posted several Ford ad mock-ups online last week, including one depicting former Italian Prime Minister Silvio Berlusconi with three bound women and another depicting Paris Hilton kidnapping the Kardashian sisters, who were also tied up. The fake ads, which originated in India, sparked outrage in the country, which has been grappling with a series of gang-rape cases and just passed a new anti-rape law.

Ad agency J. Walter Thompson (JWT), the ad agency responsible for the ad mock-ups, told The Huffington Post in a statement Wednesday that it has fired some of its employees in response. Ford spokesman Chris Preuss also confirmed to HuffPost that JWT fired the “employees involved.”

“After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT,” Anaka Kobzev, a spokesperson for JWT, said in the statement. “These were necessary steps owing to the direct accountability of the concerned individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again.”

via Ford Ad Mockups Lead To Firings At JWT In India.

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Written by edparnell

March 28, 2013 at 4:13 am

Posted in Articles, Dumb, Products, Sex

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